Elon Musk-Twitter Deal Raises Hopes Among Ad Industry, Advertisers Keen to Extract Better Deals

https://ift.tt/mPHDaMz Elon Musk-Twitter Deal Raises Hopes Among Ad Industry, Advertisers Keen to Extract Better Deals Elon Musk's $44 b...

https://ift.tt/mPHDaMz Elon Musk-Twitter Deal Raises Hopes Among Ad Industry, Advertisers Keen to Extract Better Deals Elon Musk's $44 billion Twitter deal earlier raised concern among ad industry which feared the end of the social media platform's advertising business. However, ad buyers are now hoping to extract better deals from a company undergoing a massive transition.

By DEEPU AHIRWAR