'Influencer' Is Now a Popular Career Choice for Young People – Here's What You Should Know About the Creator Economy's Dark Side

https://ift.tt/Y7UM4a1 'Influencer' Is Now a Popular Career Choice for Young People – Here's What You Should Know About the Crea...

https://ift.tt/Y7UM4a1 'Influencer' Is Now a Popular Career Choice for Young People – Here's What You Should Know About the Creator Economy's Dark Side The global influencer market is estimated to be worth $13.8 billion (roughly Rs. 1,08,900 crore) in 2021, but experts have uncovered a huge gap between those who find lucrative careers as influencers and everyone else. Influencers are expected to assess their own value and determine fees for their work, often undervaluing their own creative labour. From the threat of ...

By DEEPU AHIRWAR